Data Differentiation in Marketing Strategy

We regret to inform you that we had to cancel this event.

Join us for Data Differentiation, an exclusive event designed for marketing leaders from top brands who are looking to elevate their digital advertising strategies.

In today's competitive digital landscape, your ability to stand out is more critical than ever. Advertising platforms are taking away manual optimization methods and tell you to trust their algorithms instead.

With third-party data becoming less reliable and accessible, first-party data is now the most powerful tool in your marketing arsenal. How can you effectively harness it to outperform your competitors?

We'll inspire you with examples and innovative approaches that demonstrate how first-party data can be leveraged to optimize your campaigns, drive better performance, and secure a competitive edge in the market.

What You’ll Learn:

The critical role of first-party data in modern digital advertising.
Proven strategies for leveraging first-party data to boost campaign performance.
The building blocks needed to successfully leverage first-party data in your marketing strategy.

Who Should Attend:

This event is tailored for decision-makers in marketing leadership roles who manage substantial digital ad budgets and are committed to staying ahead of the competition.

Why Attend:

Gain actionable insights that you can implement immediately.
Network with industry peers who share your challenges and goals.
Discover new opportunities to optimize your marketing efforts and maximize ROI.

Rick Dronkers

Founder of Data to Value, Rick Dronkers helps marketing teams excel with data-driven strategies. With 20 years of experience in marketing, data, and technology, Rick specializes in building trustworthy data infrastructures that empower teams to achieve their goals. He also hosts the Life after GDPR podcast, exploring the intersection of data privacy and digital marketing, and the Data to Value Show, which discusses everything related to Marketing Analytics.

David Pombar

Trackingplan.
Trackingplan is a Software company focused on ensuring your first-party marketing data is of the highest quality possible by monitoring the collection of it and alerting your team whenever any issues arise.

An event in collaboration with Data to Value and Trackingplan

Data to Value is a remote specialist agency focusing on building data solutions for marketing excellence. Their founder Rick Dronkers will share his insights from helping many multinational companies adopt a strategy to leverage their first-party data to improve their marketing outcomes.

Trackingplan is a Software company focused on ensuring your first-party marketing data is of the highest quality possible by monitoring the collection of it and alerting your team whenever any issues arise.

Differentiate with Data in your Marketing Strategy